Why Gyms Won't Buy Your Fitness App

Max Cotton, retired professional MMA fighter and founder and CEO of Vor, explains why he spent five years building an AI exercise programming engine that deliberately avoids large language models. The $40,000-in-tokens story, the lawyer test for trusting AI outputs, how PureGym founder Peter Roberts came to join the board and fill the round, Vor's two pivots, and what going 2-2 in the cage and collapsing 87.1 miles into a 100 mile run taught him about the harder discipline of building a company. First episode of the new Healthier interview series.